Pitch Materials

The first moodboard was created in order to express idea's for the scenes in which we imagine that the music would flow with the visuals of the video.  The second moodboard consists of similar idea's that other artists have taken as the music relates to each other in a similar way. The last mood board indicates an interesting array of target audience. this is important as we can visualise the type of person who would want to listen and watch this particular artists music video.

Music Video Analysis ( The Kooks - Naive)

The Kooks - Naive

http://www.youtube.com/watch?v=jkaMiaRLgvY&ob=av2e

Throughout the video you follow the singer through his relationship with his girlfriend. This is positive reinforcement for the star persona, as it shows that he is a human being, just like everyone else. Goodwin's theory says that the video and the star should fit together, and the persona is saying that he is normal which relates with the lives of members of the audience watching the video.  

There are many close ups throughout the video to show the main singer as he lips sings to the lyrics. The shots show him walking on his own which symbolises an isolation from everyone else as he is  the only one walking through the crowd.

The picture quality is of a normal lighting. The lighting used in the video is very simple as his face is the main focus throughout. The video consists of quite dark lighting to portray the mood of the artist.


I would personally say that the video is amplified, as the song talks of her being naive which compliments the ideas that are conveyed in the video as you see the girl that he is singing about doing reckless things and therefore seeming naive.

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According to the theories of Andrew Goodwin, the visual imagery does give the correct amplified idea from the males perspective that the woman is acting naively. These are related visuals that I would imagine when listening to this piece of music.

The Clash - Rock The Casbah

http://www.youtube.com/watch?v=bJ9r8LMU9b