Video -
http://www.youtube.com/watch?v=rPTSuWqHvwc&list=HL1331585182&feature=mh_lolz
1. For audience research I showed my video to a target audience of 18 students all ages between 17 - 18. As these 18 people watched my music video, they wrote down positive and negative comments about all factors including mise-en-scene, narrative, editing, characters and performance. I then collected all anonymous audience feedback in order for my to identify what i would need to focus on and evaluate on in future references.
I also took a video using my blackberry phone (new media technology) of a target audience member aged 16. He was male and enjoyed other indie rock/ individualist music including The Kooks, Panic at the Disco etc. The person in this video gave me detailed feedback which was useful as this audience research will help improve future projects such as this one.
The overall audience feedback showed me that people were satisfied, interested and also excited with what the music video portrayed. Many people referred to the editing as being very interesting with good use of it, the mise-en-scene being interesting and the performance previously reffered to as 'amazing' by our actors especially from the main actor with the use of his emotion and good lip-synching. This was quite expected as I wanted to use a performing arts student for the main characters part in the music video as i assumed he would perform to a great ability with detailed emotions and realistic values.
By interpreting Stuart Halls theory of reception theory, i think that the audience are reading the text as preferred reading due to the audience recognizing the values being offered and accepting them as natural and correct. Some viewers may have a negotiated reading as the recognize the values in the text as legitimate an accept them in general, but adapt their reading of the text to fit in with their experiences and interest.
Friday, 9 March 2012
Wednesday, 7 March 2012
Thursday, 1 March 2012
Monday, 9 January 2012
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