1.) How do the visuals respond to the music?
a. How are the verses, choruses and bridges punctuated?
b. How do the visuals emerge from a process of synaesthesia?
The verses focussed more so on the women whereas the chorus focussed on him singing. Some of the lyrics matched the visuals of the video - he says he's the 'love doctor' and the video visualises a women in a nurses uniform acting seductive. Some of the scenes are seen through his eyes - the focussed close ups of the women.
2.) To what extent does it follow a narrative?
a. what parts of the story can we and not see?
b. Why is part of the story withheld?
He is in a dream - the slow camera movements and slow motion emphasise this as it focusses on the women's bodies. The video is amplifying as it doesn't show direct visual connotation to sweets but show how he visions women as 'candy' (pleasure).
He reinforces his star image - showing that he's made it as a star with the bling, expensive car, his own high quality brand 'G-Unit' clothing. His big furry jacket also gives the impression of a pimp as it is what the 1970'2 pimps use to wear.
3.) What kind of image is the star presenting
a. How does it fit in with the overall story of that star?
Shows that he is rich and famous - mansion with gates, expensive clothing, expensive sports car
Shows he is powerful, demanding, strong and independent as he drives through the open gates of the mansion and walks in to loads a beautiful women dressed seductively. He walks through the house proud as if he owns it and is shown in different shots with different women in each room. The girls are all over him which suggests that he is someone to be desired.
4.) How are cinematography, mise en scene, editing used in the video - are there any significant features worthy of comment and why are they used?
Mise en scene - the slow motion shots are used to exaggerate his desire for the women. When the camera is on him he is normal paced. The shots cut to lots of different women acting seductive for him.
The colour red is used through the music video- initiates the idea of love, lust, seduction. This includes his red sports car, hat, love room, stair case carpet, the women's clothes when they are dancing. At the end of the video when he awakens from his dream, he see's the same main women standing behind the candy shop till wearing red uniform - hat and shirt.
5.) Is the video literal, disjunctive or amplifying?
Amplifying - it isn't literal as there are no sweets involved. He is trying to illustrate that the women are 'candy'.
It is not disjunctive as the meaning 'candy' is interpreted in a different way.
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