Thursday, 29 September 2011

Bobby Brown - Don't be Cruel video analysis

This is a music video from the 80's
http://www.youtube.com/watch?v=pd7dCbEfTs4&ob=av2e

1.) How do the visuals respond to the music?
a. How are the verses, choruses and bridges punctuated?
b. How do the visuals emerge from a process of synaesthesia?

The beginning of the music shows close ups of the reflections of him in the womans sunglasses. The following shot then shows a car driving down dark, misty alley at night which portrays a mysterious sense. We then have clear visuals of a couple (the singer and a women) having an argument in the car and looking frustrated with each other. This is building up a story before the lyrics begin. The verses focussed more so on him lip singing and showed short shots of the woman strutting, dancing and looking beautiful. There is alot of dance involved and the chorus focusses on him singing/ dancing and then couple together. Some of the lyrics don't exactly match the visuals however the woman clearly shows that she is un-interested in him.


2.) To what extent does it follow a narrative?
a. what parts of the story can we and not see?
b. Why is part of the story withheld?


The music video contains 40 shots in 1 minute which is slow paced. He is having an argument with his girlfriend - the short close up shots of the two show their expression . The video is amplifying as it doesn't show direct visual connotation to her being 'cruel' to him but shows in the lyrics that she acts uninterested in his affection -"you should be giving me your love too" He reinforces his star image - referring to his money in his lyrics - " you thought about the dollars I make and you were willing"  and dances through out the video to show his audience that he can dance. This is also conveying the idea that he is dancing because he enjoys his music - makes others want to dance and enjoy the music. At the end of the video, he drives away in the car alone - looks frustrated, unappreciated and fed up. There is then a close up shot watching the car drive away in the womans sunglasses. - implies end of relationship.



3.) What kind of image is the star presenting
a. How does it fit in with the overall story of that star?

Shows that he wants to be loved - following the girl around trying to be close to her. She doesn't appreciate him - ignores him, keeps distant. He is a dancer - shots in the video of him dancing shows that he is fun. Famous/popular - the shot where he gets first access into the club and shakes the hand of the doorman in a friendly way. He is still following his girlfriend. It also shows he is famous as his face/image is shown through loads of televisions.




4.) How are cinematography, mise en scene, editing used in the video - are there any significant features worthy of comment and why are they used?

Mise en scene - the close up shots of the two arguing are used to create a feel to the music - frustration. When the camera is on him, he sings directly looking into the camera whereas she doesn't look at the camera. We know that he narrates the story because this shows that he is the only one aware of the camera - he sings to directly to her in the lyrics but also sings to the camera.
 The shots cut to lots of different close ups of the women through out - this includes her sunglasses, her lips, her smile. There is a mid shot of her upper body walking then it cuts to a mid shot of just her shoulders to thighs walking - male fantasy image. 


The colour and shade of the music video is dark throughout - night time. Blue is also used as a base tone throughout to show mystery.
The woman had big long curly hair wearing a short skirt and high heels and make up. - shows her to be desirable.

5.) Is the video literal, disjunctive or amplifying?
Disjunctive in a way - the dancing from both of them does not really convey a story.
Amplifying - 
The video is amplifying as it doesn't show direct visual connotation to her being 'cruel' to him but shows in the lyrics that she acts uninterested in his affection -"you should be giving me your love too"
Literal - the chorus lyrics "don't be cruel" matches the visuals as she walks away from him un-interested and  he drops to the floor in frustration.

No comments:

Post a Comment