How useful are digipack covers and print adverts when most people download their music and do their reading online? Why is it still important to have appealing and appropriate print work, as well as a music video, as part of a marketing package?


When you download the music on itunes it also comes with the digipak cover. This includes the front cover image of the artist. This also enables a preview image of what genre type you are downloading. People can be persuaded to buy an artists album if they have an appealing digipak especially the front cover as it is the first initial image that the buyer will see. Music videos are important for a song and also benefits the artists as people can see what type of character they are in what they are portrayed as in the video. 
It can also make the song more popular and therefore increasing sales. An example of this is the artists LMFAO with their video 'I'm sexy and I know it'. The video was so different to what people are usually seeing from recent artists that it created controversy but mostly interest and excitement. This increased the number of views on www.youtube.com which then increased sales for downloads on itunes.